Here’s an excerpt, but seriously, you should give the whole thing a read — as dry as the subject may sound at first blush, it really is an interesting look into the strategy that goes into a well-oiled campaign:
For years, people have been saying the Internet is a game changer. But you haven’t seen it, have you? Sure it was great for Howard Dean and Barack Obama, but their methods haven’t exactly translated down the ballot, have they?
This narrative has tied the hands of new media types when we work with professionally run campaigns, because they tend to be salted with campaign pros who experimented unsuccessfully in the past. Until now, the campaigns willing to innovate have tended to be broke and hopeless. Democrat Al Franken was different. His Senate campaign in Minnesota hired an Internet director from the corporate world, Jon David Schlough, who didn’t buy into this narrative. Freed from the same old fight, we were able to focus on developing a new media way to leverage the most tried and true tool for down- ballots: paid media.
“Dry” it does sound. I suppose I will trudge there…
I have to conclude that the internet is waning as a source of actual information.
As a spin machine playing to segmented bases is another story.
I think its more of a digital phone book.
For me, it was not dry. But then again this kind of thing is interesting to me. But very interesting on the results they got all for $5 grand.
I thought the GOP generally worked over the DFL in a lot of the traditional parts of the Senate race, but Team Franken’s Web stuff was always light years ahead of the curve.
I thought Franken’s staff could have done a little bit better.
Candidates should blog positives about their own campaigning and intentions, while other blogs (like MNPublius) might cover negatives about the opponent.
I noticed Sarvi blogged more about his opponent’s negatives than his own positives, by far. It was the ‘why is Kline bad and what’s Kline doing’ blog instead of the ‘why Sarvi is fabulous’ blog. Seemed that way, anyway.
Kline is my rep and I am pissed about Sarvi’s loss. Mostly I like to refer to Kline as ‘he who should not be mentioned’. SSSSSlither.
The blog is a wonderful way to reach out to the people of Minnesota.