Minnesota and national Republicans desperate to hold onto the state’s Third Congressional District seat have stooped to new lows.
A report on Twin Cities-based KARE-11 news this evening cites two independent sources who say that a new television ad from the National Republican Congressional Committee (NRCC) darkens the skin tone of DFL congressional candidate Ashwin Madia (MN-03), who is of Asian Indian American background.
KARE-11’s John Croman filed the report. The video is available here.
Professor Clay Steinman of Macalester College, who teaches about mass-media messaging and consumer responses, is featured in the story. Steinman said:
“Even if we think that we are not racist, people of all races, when confronted with images that are darker and different, have a kind of visceral, negative response.”
Croman also quoted Dean Alger, a political-advertising expert and media consultant, as saying:
“Distortions and exaggerations are a part of the game. But in his words, the darkening of the Democrat’s photos are beyond distortion and are what he calls a subtle effort to convey the message that Ashwin Madia is different.”
The NRCC’s response to Croman? “We stand by the ad.” (You may view the ad here. The three images that the NRCC doctored in their TV ad are available on the Madia campaign’s websitehere, here and here.)
KARE-11’s report tonight follows a press conference earlier this month at which Minnesota GOP officials declared that Madia did not fit the district from a “lifestyle” or “demographic standpoint” — or, in the words of Minnesota GOP Chairman Ron Carey, Madia is “not one of them.” The Star Tribune reported:
“Meanwhile, a Paulsen surrogate, state Sen. Geoff Michel, R-Minn., took the podium at a news conference last week to question Madia’s ties to the district because, among other things, he has not raised a family there or paid a mortgage or gone to a PTA meeting. State GOP chairman Ron Carey also recently urged voters to examine ‘the demographic standpoint’ of the candidates to determine which one to vote for.” [Star Tribune, 10/5/08]
You may view video of the GOP’s comments here.
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