While begging for hundreds of millions of dollars in public subsidies, the Vikings will spend some of their own money on ads pushing the subsidies:

The Minnesota Vikings are rolling out an ad campaign that makes the case for a new stadium with footage of heroes like Bud Grant and the promise of jobs and economic development.

The team said Monday its campaign would run for several weeks and would include radio, print and online ads. Its first TV spots were scheduled to air on ESPN’s “Monday Night Football” matchup between the Vikings and Green Bay Packers.

…Spokesman Jeff Anderson would not say how much the team planned to spend on the campaign, but called it “a comprehensive ad buy.”

Maybe instead of a “comprehensive ad buy,” the Vikes could put that money toward increasing their share of the stadium costs. Every bit helps!